Kaip įkyri reklama kuria buzzą
Ačiū Sauliui, kad šita informacija pralinskmino mane ir mano kolegas. O aš negaliu su jumis nepasidalinti šita info. Neversiu, bet pasiskaityti verta, o po to - ir pažiūrėti:)
“The TV commercial everyone has been talking about lately in China is the one that has tested everyone's nerves. Heng Yuan Xiang Group, a top Chinese wool producer, wanted to celebrate its sponsorship of this summer's Beijing Olympics; it shares sponsor status with the likes of United Parcel Service Inc. and Anheuser-Busch Cos.'s Budweiser brand. So the wool company began running a 60-second ad in February, during the celebration of Lunar New Year, China's biggest holiday. In the bare-bones ad, a squeaky girl's voice chirps out a triplicate list of each of the 12 animals in the Chinese zodiac, interspersed with repetitions of the company's slogan by an adult voice. Cartoon zodiac animals hop across the screen over a plain, white background with the company's logo. As in: 'Rat rat rat! Heng Yuan Xiang, official sponsor of the Olympic Games! Ox ox ox! Heng Yuan Xiang, official sponsor of the Olympic Games! Tiger tiger tiger!…' When they first saw the ad, some people thought their TV sets were broken. Viewers savaged the commercial in print media and online, some calling it intolerable or singling it out as the worst spot they had ever seen. It has spawned Internet parodies, including one with a goat at a news conference apologizing “to everyone — to the animals in the commercial, the customers, their families and every single person in this country.” Other marketers complained that consumers were changing the channel when the spot came on, ad executives say. The spot ran repeatedly on Chinese TV from Feb. 6 to Feb. 12. On Feb. 17, Heng Yuan Xiang called a press conference to explain that it had stopped running the commercial. Heng Yuan Xiang has said the backlash is buzz. 'Overnight, Heng Yuan Xiang's 'twelve animals ad' has become a household discussion topic across the country,' the company said in a statement Feb. 21. 'With its pithy message, the 'twelve animals ad' rings in the public's ear and has again become an advertising sensation.' Says Euro RSCG's Mr. Tan: 'I've seen very few cases where consumers were annoyed into brand loyalty.”
Buzzas dėl buzzo nėra gėris, nors bendrą žinomumą ir wom sukuria. Ir kas gali paneigti galimybę, kad priimant pirkimo sprendimą, Heng Yuan Xiang nebus pirmasis ir vienintelis variantas šovęs į galvą.
Rodyk draugams
Drakoniukai - leu, leu, leu :)
Nedažnai reklama priverčia juoktis. Šis variantas būtent toks :) Nors jei būčiau šios reklamos, kūrėjas reikėtų verkti.. Vistiek labai smagu cheche :))
You’re so cool! I really don’t believe I have look into nothing along these lines in the past. So enjoyable to find an person with a few innovative ideas on this topic. Realy i appreciate you for starting this up. This amazing site is something that is certainly important on the web, a person with some originality. Great work for bringing new stuff to the internet!
This internet website is really a walk-through for all the information you wanted about this and didn’t know who to ask. Glimpse here, and you will unquestionably discover it.
Thanks for a marvelous posting! I truly enjoyed reading it, you might be a great author.I will remember to bookmark your blog and may come back later on. I want to encourage continue your great posts, have a nice evening! http://vote.uponinter.net/user.php?login=frsatter&view=history
Howdy just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Ie. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the issue fixed soon. Many thanks
Hello are using Wordpress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding knowledge to make your own blog? Any help would be really appreciated!
Superb site you have here but I was wondering if you knew of any discussion boards that cover the same topics talked about in this article? I’d really like to be a part of online community where I can get opinions from other experienced people that share the same interest. If you have any suggestions, please let me know. Kudos!
I am curious to find out what blog system you happen to be working with? I’m experiencing some minor security problems with my latest blog and I’d like to find something more safe. Do you have any solutions?
Hey! I understand this is kind of off-topic however I had to ask. Does building a well-established website like yours take a lot of work? I’m completely new to operating a blog but I do write in my journal every day. I’d like to start a blog so I will be able to share my own experience and thoughts online. Please let me know if you have any kind of ideas or tips for brand new aspiring blog owners. Appreciate it!
Hey there would you mind letting me know which web host you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good internet hosting provider at a honest price? Cheers, I appreciate it!
Iím not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later. Many thanks
Superb blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything. Would you recommend starting with a free platform like Wordpress or go for a paid option? There are so many choices out there that I’m totally overwhelmed .. Any recommendations? Kudos!
Have you ever thought about publishing an ebook or guest authoring on other websites? I have a blog based on the same subjects you discuss and would love to have you share some stories/information. I know my readers would enjoy your work. If you are even remotely interested, feel free to send me an e-mail.
My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am nervous about switching to another platform. I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!
Howdy! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
Hi! This post couldn’t be written any better! Reading this post reminds me of my old room mate! He always kept chatting about this. I will forward this post to him. Pretty sure he will have a good read. Thanks for sharing!
My partner and I absolutely love your blog and find nearly all of your post’s to be just what I’m looking for. Do you offer guest writers to write content available for you? I wouldn’t mind publishing a post or elaborating on many of the subjects you write in relation to here. Again, awesome site!